[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rametchm.cz\/clickbait-neverte-vsemu-co-vidite\/#Article","mainEntityOfPage":"https:\/\/www.rametchm.cz\/clickbait-neverte-vsemu-co-vidite\/","headline":"Clickbait \u2013 nev\u011b\u0159te v\u0161emu, co vid\u00edte","name":"Clickbait \u2013 nev\u011b\u0159te v\u0161emu, co vid\u00edte","description":"P\u0159i brouzd\u00e1n\u00ed internetem snadno m\u016f\u017eete narazit na \u010dl\u00e1nky a videa, nad jejich\u017e titulkami se zaraz\u00edte a bu\u010f se pousm\u011bjete, nebo \u0161okujete. Mnohdy tyto n\u00e1zvy v lidech maj\u00ed vyvolat udiven\u00ed, pohor\u0161en\u00ed nebo zaujet\u00ed. Tzv. „clickbaity“ jsou n\u00e1zvy tohoto materi\u00e1lu, kter\u00e9 jsou obvykle p\u0159ehnan\u00e9 a mnohdy ani nemus\u00ed odpov\u00eddat skute\u010dnosti. Auto\u0159i t\u011bchto vide\u00ed nebo tv\u016frci \u010dl\u00e1nku se […]","datePublished":"2019-11-22","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.rametchm.cz\/author\/#Person","name":"","url":"https:\/\/www.rametchm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rametchm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rametchm.cz\/wp-content\/uploads\/img_a361584_w3859_t1574786162.jpg","url":"https:\/\/www.rametchm.cz\/wp-content\/uploads\/img_a361584_w3859_t1574786162.jpg","height":0,"width":0},"url":"https:\/\/www.rametchm.cz\/clickbait-neverte-vsemu-co-vidite\/","about":["Web"],"wordCount":533,"articleBody":"P\u0159i brouzd\u00e1n\u00ed internetem snadno m\u016f\u017eete narazit na \u010dl\u00e1nky a videa, nad jejich\u017e titulkami se zaraz\u00edte a bu\u010f se pousm\u011bjete, nebo \u0161okujete. Mnohdy tyto n\u00e1zvy v lidech maj\u00ed vyvolat udiven\u00ed, pohor\u0161en\u00ed nebo zaujet\u00ed. Tzv. „clickbaity“ jsou n\u00e1zvy tohoto materi\u00e1lu, kter\u00e9 jsou obvykle p\u0159ehnan\u00e9 a mnohdy ani nemus\u00ed odpov\u00eddat skute\u010dnosti. Auto\u0159i t\u011bchto vide\u00ed nebo tv\u016frci \u010dl\u00e1nku se sna\u017e\u00ed v tomto p\u0159\u00edpad\u011b dr\u017eet pravidlem, u kter\u00e9ho se sleduj\u00edc\u00ed m\u00e1 p\u0159il\u00e1kat, ale nikoliv obelhat. V praxi to funguje tak, \u017ee kdykoliv div\u00e1k nebo \u010dten\u00e1\u0159 naraz\u00ed na poutav\u00fd n\u00e1zev, zaj\u00edm\u00e1 ho o co v n\u011bm asi jde, otev\u0159e si ho, pod\u00edv\u00e1 se na n\u011bj a ke konci si \u0159ekne, \u017ee to bylo v\u00e1\u017en\u011b super. Za p\u0159edpokladu, \u017ee se autor sna\u017e\u00ed d\u00edky clickbaitu obelhat sv\u00e9 publikum, v\u00fdsledek je zcela opa\u010dn\u00fd – sleduj\u00edc\u00ed si ve fin\u00e1le \u0159ekne, \u017ee ho autor obelhal obsahem a k tomu nezapomene p\u0159idat p\u011bknou \u0159\u00e1dku nad\u00e1vek.\t\tPro lep\u0161\u00ed p\u0159edstavu, co to clickbait vlastn\u011b je si dejme jednoduch\u00fd p\u0159\u00edklad. P\u0159edstavte si sc\u00e9n\u00e1\u0159 jednoho kr\u00e1tk\u00e9ho videa, ve kter\u00e9m \u00fa\u010dinkuj\u00ed dva kamar\u00e1di. V z\u00e1jmu rozezn\u00e1n\u00ed t\u011bchto dvou postav jim \u0159\u00edkejme t\u0159eba Will a Jack. Jack p\u0159ijde na n\u00e1v\u0161t\u011bvu k Willovi, pozdrav\u00ed ho a popl\u00e1c\u00e1 ho po rameni. Will se na n\u011bj \u0161okovan\u011b d\u00edv\u00e1 a c\u00edt\u00ed se b\u00fdt po\u0161kozen. N\u00e1zev t\u00e9to sc\u00e9ny na internetu m\u016f\u017ee zn\u00edt nap\u0159\u00edklad: „Zml\u00e1til m\u011b kamar\u00e1d, u\u017e nikdy nepohnu ramenem“ nebo „Nejlep\u0161\u00ed p\u0159\u00edtel m\u011b utrhl ruku“. Vid\u00edte, jak je to absurdn\u00ed? Toto je typick\u00fd p\u0159\u00edklad obelh\u00e1n\u00ed.\t \tS clickbaitem se nemus\u00edte setkat jen na internetu, tedy v online magaz\u00ednech a na popul\u00e1rn\u00edm video serveru Youtube. Obl\u00edben\u00e9 pl\u00e1tky, kter\u00e9 lid\u00e9 masov\u011b \u010dtou, a jejich\u017e obsahem je brut\u00e1ln\u00ed bulv\u00e1r celebrit funguj\u00ed na podobn\u00e9m principu. Na tituln\u00ed stran\u011b jsou p\u0159\u00edmo \u0161okuj\u00edc\u00ed zpr\u00e1vy, co maj\u00ed upoutat \u010dten\u00e1\u0159e, ale jakmile si p\u0159e\u010dtou cel\u00fd \u010dl\u00e1nek, titulek nemus\u00ed zcela odpov\u00eddat realit\u011b. Jak u\u017e bylo \u0159e\u010deno, takov\u00fdto nadpis m\u00e1 za \u00fakol jedin\u00e9 – p\u0159il\u00e1kat a strhnout na sebe pozornost. P\u0159iznejme si, nikdo by se ned\u00edval na kr\u00e1tk\u00fd z\u00e1b\u011br s popisem, ve kter\u00e9m by st\u00e1lo: „Jack popl\u00e1cal Willa po rameni, “ nebo \u017ee „D\u00e1da Patrasov\u00e1 se myla“. To, \u017ee se myla v seri\u00e1lu a vyhodila z koupelny mu\u017ee je jen takov\u00fd bonus.\t\tZ\u00e1v\u011brem bych cht\u011bl \u0159\u00edci, \u017ee nen\u00ed moudr\u00e9 v\u011b\u0159it v\u0161emu, co v m\u00e9di\u00edch a na webov\u00fdch str\u00e1nk\u00e1ch vid\u00edte. Je lep\u0161\u00ed si informace ov\u011b\u0159it a pak d\u011blat z\u00e1v\u011bry. Kdy\u017e si n\u011bkdo v\u0161imne a\u017e p\u0159ehnan\u00e9ho titulu bez prozkoumaj\u00ed podrobnost\u00ed, leckdo z toho pak m\u016f\u017ee ud\u011blat zbyte\u010dn\u00fd poprask.\t                                                                                                                                                                                                                                                                                                                                                                                         4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Clickbait \u2013 nev\u011b\u0159te v\u0161emu, co vid\u00edte","item":"https:\/\/www.rametchm.cz\/clickbait-neverte-vsemu-co-vidite\/#breadcrumbitem"}]}]